Guiding CEOs Through
Defining Moments
We are an Advisory firm for CEOs to help them transform their companies. We are engaged on a retained basis and deliver our services through modules to support the CEO with their key constituents; Customers, Leaders, Board and Investors. We are hired by CEOs, Boards and Investors to provide CEOs and executive teams with leadership experience when they need it the most.
36+
Advisory Engagements
100%
Renewal Rate after Initial Engagement
40+
years of executive experience
Industries We Serve
Experience Across Different Fields
We partner with leaders across cannabis, hemp, technology, and other emerging industries—helping them navigate complexity, drive growth, and lead with confidence.
cannabis
technology
agriculture
beverage
home services
hemp
We Have Been In Your Seat
We have been CEO's, raised capital for, acquired, owned, or started companies in these industries.
Cannabis, Hemp & Agriculture
Beverage
Software
Office of the CEO
This framework illustrates how our structured guidance and hands-on support keep your organization aligned and moving forward with clarity.
We are your Co-Pilot
We are hired by CEOs, Boards and Investors to provide CEOs and executive teams with leadership experience when they need it the most.
A 12 week process where we get to your core advantage and provide frameworks to ensure the entire company is aligned through leadership on-site kickoffs and weekly leadership meetings.
We build an Operating Plan and Key Metrics while facilitating a Management Cadence to ensure progress and alignment.
We build or refine your addressable market, sales quotas, pricing strategy and revamp online commerce. We find and evaluate new markets and partners.
We manage your investor updates, build your investment deck, provide annual budget, 13 week cash flow forecast, close your monthly books in 10 days and streamline your quote to cash process.
Create or refine your demand plan, supply plan, inventory allocation and vendor management.
Review current workflow to create AI business cases. Vendor market scan, selection and implementation.
Strategic Formulation Module
Our 12-week program helps CEOs, boards, and investors prepare for major transitions like ESOP or sale. Through focused advisory and expert-led sessions, we build financial clarity, operational strength, and leadership readiness for growth.
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12 Week Program (3 Month Engagement)
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Onsite Kickoff
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Weekly Executive Meetings
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Structured curriculum resulting in deliverables at end of program.
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Experienced Instructors
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Practical Templates & Tools
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Strategy & Planning Frameworks
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Marketing & GTM Guidance
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Mission / Vision / Values Statements
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Strategy on (1) Page Deliverable
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Objective & Key Results (OKRs) Deliverable
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Key Initiatives Deliverable
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Corporate Scorecard Deliverable
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Organizational Structure Deliverable
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Incentive Philosophy Deliverable
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Traditionally, we have been engaged on a retained annual basis to deliver our services to support the CEO with their key constituents; Customers, Leaders, Board and Investors.
Testimonials
What Our Clients Say
Our clients share how working with Echtrai helped them gain clarity, make better decisions, and achieve real results.
Who We Are
At Echtrai, we understand the challenges that come with leading a growing company-because we've been there ourselves. We work side by side with CEOs, boards, and investors to bring clarity. Structure, and direction when it matters most.
Our approach is personal and practical. We focus on helping leaders find focus, build alignment, and move forward with confidence through every stage of their journey.
Frequently Asked Questions
Quick answers to the essentials—so you know exactly what to expect from Echtrai.
No. We do not offer specific, custom services for projects. We have found leaders appreciate that we are generalists and are able to be deployed to support or build their office of the CEO at any time.
Traditional well funded, mature companies have a CFO, CMO, CTO, VP HR, Chief Commerical Officer, COO, etc. Most companies we work with are missing several of these key position and the CEO is left to make these decisions though they may not have any background in those functional areas. Echtrai works to fill in these gaps in the short term while in parallel helping to recruit for full time leaders to fill those gaps in on a long term basis.
We have a full time outsourced staff that assists with many the backend of functions. Our finance team has been an outsourced partner for over 8 years. Additionally we regularly bring in vetted SMEs in specific domains (technology, marketing) when the functional area needs a dedicated resource.
Traditionally we have worked on a retained basis where clients retain us for 3-12 months ranging from $5k to $25k/mo depending on the level of involvement. Given we were very limited in the number of clients we could serve we have launched our cohort model.
For everyone who engages with the cohort we will do our best to put together cohesive companies and leaders that can learn from each.
We have limited availability for retained clients. If you can provide (2) industry references, we will gladly set up an intro call to see if we might be a fit.
WA, OR, CA, AZ, MN, MO, MS, NY, NJ, MA, MI, MD, VT, and Canada.
Events We'll be Attending at MJBizCon 2025:
Tuesday, December 2, 2025
Cannabis VC & CEO Mixer
(5:00PM - 7:00PM)
TBA
Smoke & Magic
(7:00PM - 11:00PM)
Nine Twenty, 920 S Commerce St,
Las Vegas, NV 89101, USA
Wednesday, December 3, 2025
Alpine IQ X Flowhub x Happy Buyers Brunch
(10:00AM - 1:00PM)
Private Suite @ Wynn Hotel Villas, 3131 Las Vegas Blvd S, Las Vegas, NV 89109
Pulse Signal x Cannabis Media Council
(1:00PM - 4:00PM)
The Cosmo 3708 Las Vegas Boulevard South, Las Vegas, NV 89109
Cannabis Connect Party
(7:00PM - 9:00PM)
One Streakhouse @ Virgin Hotel 4455 Paradise Rd, Las Vegas, NV 89169
Thursday, December 4, 2025
High Spirits Morning Mixer
(10:00AM - 11:30AM)
Private Suite @ Cosmo TBA, 3708 Las Vegas Blvd S,
Las Vegas, NV 89109
Rainbow Royale
(5:30PM - 7:00PM)
NuWu Cannabis Dispensary and Lounge, 1235 Paiute Circle, Las Vegas, NV 89109
C
December 2-5, 2025
Las Vegas Convention Center, Nevada
MJBizCon: Largest B2B Cannabis Business Conference & Expo
MJBizCon is the largest B2B cannabis industry event, bringing together entrepreneurs, retailers, investors, and cannabis professionals from around the world. Whether you’re looking to scale your business, make informed business decisions, source products and services, or identify emerging market trends, MJBizCon is where the global cannabis industry comes to connect and grow.